new fashion, cool fashion, new fashion designers, fashion forward, new fashion trends, fashion, contemporary fashion designers
SOMF invites you to an exclusive SS14 Preview and Winter Sale Bazaar next Friday 31/1 and Saturday 1/2 from 15.30-23.00 at Six Dogs, 6-8 Avramiotou street, Athens, Greece. The SOMF label was established between Mariaflora Lehec and Olivia Efstathiou, as a natural course of endless late night tales around aesthetics with subconscious lust and aim to create a fraternity of…
View Post
The Spring Summer 2014 collection of fashion designer Eleni Kyriacou launches online and in stores in a few weeks. Six months ago, in early September, the light was sweet from the top of the mountains of the small Greek island of Aegina. The panoramic view of more tiny islands in the Saronic Gulf, the hazy background and the serenity of…
View Post
I usually find it difficult to answer in few words when someone asks me, “What do you do?” Even people who have known me in a while are confused or surprised to see me multi-tasking in a variety of different media and projects. Looking back into 2013 I can see why. This past year was actually the first year that…
View Post
It was a hot day in the beginning of June when we shot the looks for the diffuse lines of Eleni Kyriacou’s Summer 2013 and Autumn Winter 2013-14 collections. The makeup was done by Popi Artist, the styling was done by me and the model sweating in winter knits under the Greek summer sun was Stefania Novikova. 1. PELE THE…
View Post
The brief for this photoshoot was very different from what I usually do. It was not styling for a catalogue photoshoot or a fashion editorial, but a studio photoshoot for a Greek urban folk singer, Giorgos Daskalakis. The challenge in styling a public figure is to stay true to their personality and what they stand for in what they do.…
View Post