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LFW: Avant Premiere Designers’ Showcase

Avant Premiere hosted another intriguing Designers’ Showcase this London Fashion Week at the Ham Yard Hotel, where I had the opportunity to view promising collections from new fashion brands – and also chat with designers whose work I was already familiar with, about their latest news and collections.

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3 Facts Every Woman Should Know About Mascara

Why women wearing mascara look more beautiful to the common eye, and what should be your best excuse for changing your all-time favorite mascara which you have been using for years? Here are the answers to some very basic questions about mascara which may have never crossed your mind before.

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Enchanted Forest Dark Tale Fashion Editorial

This month’s exclusive Enchanted Forest Dark Tale fashion editorial is channeling the archetypical night nymph seductress by matching delicate white and ivory fabrics with contrasting heavy texture overcoats, extreme hair volume and eye makeup for a striking eerie look, shot out in the woods. Mesmerizing dresses in Old Hollywood-inspired feminine designs by Nella Ioannou Couture are overflowing with vintage romanticism and…

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How to wear the new romantic style

The new romantic style 2016 could be aptly described as romantic with a twist.  Luxurious dresses made of delicate fabrics, such as tulle, lace, silk and organza -rich in layers, contrasting textures and embellishments while featuring interesting reinterpretations of feminine classics such as frills, ruffles and Victorian corsets- are, of course, the base of any romantic look. Go for whites,…

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Crimped hair makes comeback as vintage romantic alternative

Most of us have linked crimped hair to the visually loud and extravagant 1980s hairstyle fashion. Today, however, crimping hair is being rediscovered as a vintage romantic, more polished alternative to the voluminous lion’s mane hairstyle. Celebrity hairstylist Argyris Raftopoulos styled his models in our Dark Tale Fashion Editorial with high volume crimped hair to contrast the soft, feminine dresses by…

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